Company logo

Full color

The primary version of the MotionElements logo should be applied in Black and on a solid white background where possible. It can also be used on lighter backgrounds, as long as the logo is legible. When appearing on a white background, the logo may be presented in Medium Slate Blue (secondary color).

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Medium Slate Blue

SVG PNG

Reversed

The primary version of the logo should be applied where possible. However, where applications involve areas of solid color, the reversed white logo can be used.

Logomark

The logomark can be used on its own as an icon, profile picture or badge, but the wordmark should never be used without this symbol on the side.

Size guidelines

Logo spaces

The logo should be communicated clearly and consistently. As such, a clear space is required. As illustrated, the clear space of the logo is based on 2 times the x-height of letter “m”.

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Minimum logo sizes

Having a minimum size ensures that the logo remains clear and legible, even when reproduced at small sizes. For digital applications, the logo should not be smaller than 28px in width. For print applications, the logo should not be smaller than 15mm in width.

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Brand colors

Black
HEX #000000
RGB 0 0 0
CMYK 0 0 0 100
PANTONE PROCESS BLACK C
Medium Slate Blue
HEX #445FFA
RGB 68 95 250
CMYK 80 50 0 0
PANTONE 2727 C

Incorrect usage

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Do not modify the corporative colors

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Do not add a drop shadow

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Do not add outline the logo

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Do not use a gradient on the logo

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Do not distort the proportions of the logo

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Do not change the angle of rotation

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Do not use background color without sufficient contrast

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Do not use full-color logo on images that compromise legibility