The primary version of the MotionElements logo should be applied in Black and on a solid white background where possible. It can also be used on lighter backgrounds, as long as the logo is legible. When appearing on a white background, the logo may be presented in Medium Slate Blue (secondary color).
The primary version of the logo should be applied where possible. However, where applications involve areas of solid color, the reversed white logo can be used.
The logo should be communicated clearly and consistently. As such, a clear space is required. As illustrated, the clear space of the logo is based on 2 times the x-height of letter “m”.
Having a minimum size ensures that the logo remains clear and legible, even when reproduced at small sizes. For digital applications, the logo should not be smaller than 28px in width. For print applications, the logo should not be smaller than 15mm in width.